The course, advert Copywriting is a 2 Credit Unit course for undergraduate students in Mass Communication. The course materials have been prepared with the Nigerian context and background in focus but with global perspective. This Course Guide gives you an overview of the course content. It also provides you with information, the organization and requirements of the course together with recommended texts. In this course, the practice steps to producing advertising copy from a procedural approach will be unveiled .
- Teacher: Charles N Nyiyongu