Review of various communication theories and models of mass communication. Review of theories of adoption of innovation. Public health communication strategies: types of communication, various strategies of communication. Public health counselling strategies: counselling type ad strategies, counselling strategies in planning and evaluating communication aspect of health programs. Structural and social determinants of health from a communication perspective. Health education, health literacy and inequities. Cultural and linguistic influences on health. Communication in medical environments. Health promotion and health marketing. Health in the media. Simulating medical scenarios. Implications of healthcare information and communication technologies
- Teacher: Khadija Umar Muhammed