Meaning and Need for Planning in Advertising. Processes of Advertising. Research in Advertising. Advertising Tripod. 4(Four) Ps Marketing. Organisational Structure of the Advertising Industry. Advertising Practitioners Council of Nigeria (APCON). Association of Advertising Agency of Nigeria (AAAN). Advertising Association of Nigeria (ADVAN). Newspaper Proprietors Association of Nigeria (NPAN). Outdoor Advertising Association of Nigeria (OAAN). Broadcasting Organisation of Nigeria (BON). Media Independent Practitioners Association of Nigeria (MIPAN). Media of Advertising in Nigeria. The Print Media Sector. Newspapers as Platforms for Advertising. Magazines as Tool for Advertising. Billboards as Advertising Instrument. The Broadcast Media Sector. Radio as a Platform for Advertising. Television as a Special Advertising Tool. Advertising Through Cinema/Film/Home Videos. Internet and social media as Advertising Channels. Advertising Campaign Execution. Pre- Advertising Campaign Execution Arrangements. Advertising Campaign Execution. Post- Advertising Campaign Execution Activity: Evaluation. The Imperative of Advertising Regulation. APCON as a Regulatory Agency. Regulating Advertising: Tools at APCONs Disposal. Regulating Advertising: Areas Requiring Special Attention.
- Teacher: Moses Adagba