Learning Outcomes

At the end of this course, the students will

identify a social problem from a communication perspective;

review conceptual and empirical literature to identify a gap the study will fill

operationalise concepts;

apply necessary theories for explaining the problem;

identify and apply the appropriate methods for data gathering;

analyse and present findings using tables, graphs and the measures of central tendency; also use of themes for qualitative data;

discuss findings in line with literature and theories;

interpret findings; and

write publishable feature/produce a professional project.

Each student is required to select, in consultation with the supervisor a topic/problem and study this in detail, apply necessary theories/concepts and appropriate methods. Students are expected to initiate and execute a project following the steps in the research process, or do a feature of some other place that is professional-oriented and publishable.