COURSE DESCRIPTION
Meaning and Scope of Advertising and Sales Promotion. Basic Concepts of Advertising and Sales Promotion. Related Concepts of Advertising and Sales Promotion. Advertising as a Form of Mass Communication. Marketing Communication Mix. Evolution of Advertising and Sales Promotion. Origin and Evolution of Advertising and Sales Promotion. Advertising from the Civil War to World War 1. Advertising from World War 1 to World War. Post-World War II Advertising. Understanding the Communication Process. Definition of the Communication Process. Nature of Communication. Components of the Communication Process. Advertising and Sales Promotion as Communication Process. The Process of Advertising and Sales Promotion. Overview of Advertising and Sales Promotion. Process of Advertising and Sales Promotion. Developing the Advertising Campaign. Media Strategy Development. Appraisal of Advertising and Its Effects on the Society. Arguments against Advertising. Social Effects of Advertising. Ethical Issues in Advertising. Counter Arguments about Advertising.
- Teacher: Anwam Tarnaha